Marketing Director - Solid State Logic
Leads the strategic marketing planning, production and end-to-end delivery of integrated campaigns across multiple distinct brand portfolios. Reporting to executive leadership and working alongside product and commercial stakeholders, this role acts as the strategic, operational and creative bridge connecting brand marketing leads with internal creative and digital execution teams. They will champion efficiency, scale production workflows, maintain distinct brand identities, and ensure seamless cross-channel delivery. They will lead and evolve KPIs, and outcomes tied to commercial goals for all marketing projects, providing clear reporting and analysis to leadership and marketing teams.
Core Responsibilities
Multi-Brand Content Strategy & Positioning
- Define and scale comprehensive, audience-first content strategies tailored to the unique voice, positioning, and commercial goals of multiple brands across multiple segments.
- Manage distinct brand visual identities, target personas, and market positioning to avoid overlap. Capitalize on cross-promotional opportunities and strategic partnerships across the portfolio.
- Omni-budget ownership and allocation to ensure clear financial distribution and control across all teams, with regular leadership discussion for reallocation as required.
Program & Delivery Management
- Design an integrated, predictable program delivery ecosystem—handling schedules, critical dependencies, resource allocations, and milestone tracking across all active workstreams.
- Run regular delivery governance, proactively identify and mitigate operational risks, and clear day-to-day blockers for cross-functional teams.
- Manage all programs within agreed budget, driving clear briefs and specifications.
In-House Team Leadership & Workflow Optimisation
- Lead, mentor, and align in-house marketing content teams, creative talent (writers, designers, videographers) and digital specialists (SEO, social, web, email).
- Optimise internal agency workflows and capacity planning to seamlessly manage shifting demands and concurrent multi-brand launch dates.
Performance Analytics & Continuous Improvement
- Track unified performance metrics (engagement, traffic, conversion rates, and delivery velocity) to evaluate portfolio success.
- Foster a continuous improvement culture, utilising post-campaign retrospectives and data-backed insights to refine upcoming production cycles.
Qualifications and experience:
- Leadership Tenure: 10+ years in marketing, with 5+ years in a senior management or director-level role.
- Industry Experience: Worked within AVL technology manufacturing with an understanding of media production customers.
- Agency & Stakeholder Management: Experience negotiating with external agency partners and aligning executive stakeholders.
- Portfolio Management: Direct experience overseeing multiple distinct brands, product lines, or sub-brands simultaneously.
- Financial Acumen: Strong background in managing large marketing budgets, and driving ROI.
- Strategic Planning: Demonstrated success in launching global or regional brand positioning, market entry, and portfolio rationalisation.
- Cross-Functional Leadership: Ability to guide creative, digital, product, and sales teams toward unified business goals.
- Data-Driven Decision Making: Expertise in market research, consumer behaviour analytics, and performance metrics.
Application Instructions:
Please send your CV and covering letter to hr@solidstatelogic.com. Your covering letter should highlight the extent to which your skills/experience meets the requirements of the role, and your motivation behind applying. To apply for this position, you must already have the right to work in the UK.
General Data Protection Regulations Notification:
Your personal information will be used by Solid State Logic for recruitment and its administration. The company limits the storage of your data to the required period and therefore, we will only retain your personal information for as long as you are in an application process. Once all application procedures have been completed, your data will be deleted. By applying for this position, you are confirming your acceptance of these conditions.
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