The new company name reflects the four-decade-plus history of the two iconic studio complexes, Portnow says. “Those names are very significant to a large population. We have a full block on the Evergreen side and half a block on the Enterprise side that we're devoting to all of this. When I started thinking about studio names, I thought, ‘We should all be so lucky as to have an enterprise that is evergreen,’ but it's also an experience — so it became the Evergreen Enterprise Experience.”
Portnow, who was president of the Recording Academy for four years beginning in 2002 before being appointed only the second president/CEO in the organization’s history (Harvey Mason Jr. is currently CEO of the Recording Academy), took inspiration from his time as a record label executive when developing the wide range of services and organizations on the campus. He built out a similar menu of services when he was senior vice president, West Coast operations, for the Zomba Group of companies during the 1990s, he says.
Enterprise Studios was founded in the 1980s by Craig Huxley, who also owned the Evergreen Stages building for a period, operating it as Enterprise 2. Over the decades some of the greatest names in musical history, from Barbra Streisand, Frank Sinatra and Plácido Domingo to Michael Jackson, Dr. Dre and Paul McCartney, worked at the facilities. The studios also hosted scoring sessions for a long list of film and TV projects, including Star Trek: The Motion Picture, Back to the Future and When Harry Met Sally.